Tourism, one on the fastest growing economic sectors in the world, is a very important source of economic development and job creation.
World tourism in numbers:
Latin America is a region with a wide selection of destinations, which offer a diversity of cultural, historical and natural resources.
The region has all the elements needed to be successful in the tourism sector. Nevertheless its market share of world tourism arrivals is way under its potential.
We are convinced than a better and more coordinated international promotion by the public administrations and the local tourist industries, would have a short-term effect in the number of tourists arrivals and receipts.
Nevertheless, to achieve these goals and capitalize all these opportunities, it is necessary to increase the knowledge and expertise on international promotion.