Focus on strategic planning, branding, marketing, promotion and ROI measurement.
Focus on meeting tourism analysis, promotion and bid process for congresses, conventions, incentives and other international events
Country Profile. Information of needs and travel habits of tourists from different countries. Chinese Tourism dossier already available
Our courses are designed to stimulate professional empowerment. They offer our users advanced contents and tips, to increase their productivity and to improve their promotional and sales skills.
Learn to develop Strategic Tourism Plans
Learn how to select strategic markets and target audiences
Learn how to develop a Marketing Plan
Learn how to better brand your product or service
Learn how to design Contingency and Crisis Plans
Learn how to develop effective promotional and marketing campaings
Learn how to use effectively the different communication channels
Learn how to position your brand and your product in social media
Learn how to improve data collection and strategic planning based on it
Learn how to evaluate the impact and return on investment, of all your promotional campaigns
Learn how to improve your customer service and tourist loyalty
Learn how to plan and develop more effective international marketing campaigns